Your Move were looking for an agency to refresh their brand to more clearly align with their core sales and lettings markets and implement a nationwide roll out.
They chose Hutton Peach to review the current material and to develop a new look. Whilst retaining their distinctive colour identity and mark, our task was to create a graphic scheme and style which would be more direct, more honest, clearer in its messages and be generally more engaging for their core audiences. Out with tired and traditional typography and in with a globally fresher look, the scheme had to work at every level of the business covering branch displays, signs, marketing material, promotions and also work well online for their website and social posts. It would include a new tone of voice and distinctive lifestyle photography and would mark a sea-change in the personality of the business.