This established firm of York based solicitors wanted to modernise its image whilst retaining its traditional roots.
Design is never a one solution fits all job – every business has a different set of aims for a rebrand and a successful outcome is all about understanding and balance. Guest Walker wanted to regain its place as a legal heavyweight, to shake off a slightly worn out old fashioned brand scheme and to relaunch without losing its close personal links with its existing clients. Our brand refresh combined traditional and contemporary with a special focus on the people at every stage of the Guest Walker service and was deployed at every touchpoint in the business from website to window blinds.