The Information Lab is a group of businesses with operations in the UK, Europe, the US and Australia. The group’s core business involves using specialist software the take complex data sets, and organise and visualise them to make data more accessible and understandable – turning raw numbers into visuals and infographics.

Part of the group runs data schools around the world to train operators to use the software and to provide people who could be parachuted in to businesses needing to work with data. Their branding had evolved and fragmented over time and felt disorganised and lacking order. Their branding needed to convey some fundamental messages: we are organised, we are professional and our parts work together seamlessly to achieve a common goal – ‘Making sense of data’ (the company slogan). Working with our friends at Intandem Communications, we set about making sense of their brand – to create a brand scheme which would, for the first time, work across all parts of their business and bring them visually together as a single entity. We produced a family of sub brands and slogans/motifs to explain how the businesses support each other and then developed templates for new, exciting and coordinated collateral to show this working – brochures, socials, eshots and presentations as well as a comprehensive digital style guide with links to an online asset bank.