Financial services giant Embrace was evolving to become a more visible trade partner and a B2C provider of mortgage services. A brand refresh was at the top of their list.
Once we had created a new brand mark and established the core design elements of the new brand scheme in the form of brand guidelines we could then develop marketing collateral. All the new material captured the clean, honest, fresh spirit of the new brand and individual items were built for B2B and B2C communications. This financial services butterfly emerged proudly into the market place with a new sense of purpose and a fresh new look.