A reinvigorated online advertising campaign for niche underwear retailer.

Working in partnership with Intandem Communications, we were tasked to develop a fresh new suite of promotional material for this niche retailer specialising in plus size lingerie, nightwear and swimwear.  We developed a series of new campaign themes to cover new range launches, product features, Q&As, sales promotions and seasonal themes as well as creating a greater awareness of the Ample Bosom offering. The promotions would appear online as social media and mail shots/newsletters and as advertisement in Red, Good Housekeeping and leading supermarket magazines.