Allure Holiday Lettings was set up to take advantage of the growth in demand for high quality holiday let properties in and around York.

The business needed a look which captured its niche perspective and their proposition – short let properties featuring high end interiors with sumptuous and stylish detailing. Their portfolio of properties were selected and developed specifically to meet the needs of visitors wanting more than regular accommodation when visiting the area. The business was launched with a new name and new brand pack – stationery, slogan, socials, reports and brochures all with a sophisticated feel. As part of the Artium group the name style needed to hold hands with the group’s umbrella brand to tie this new venture in with the established Artium name.