Over the years Rolawn had built an enviable reputation as the growers of Britain’s finest turf, but a catalogue of disjointed literature was well overdue for a review and refresh.
At a critical time when Rolawn increasing trade sales, and moving into associated products such as topsoils, seed and feed, the Rolawn brand and quality message needed input from Hutton Peach. The design and marketing review reinforced the quality messages behind all its products. The result was a series of new consumer leaflets, a trade guide and newsletters, B2B advertising, exhibition stands, interpretation panels, vehicle liveries and POS stands. When the company decided to launch its seed and fertiliser products to consumers, Hutton Peach’s packaging design skills provided them with a striking timeless solution.