To compete with a market dominated by predictable high street names, Buzzbet was launched as one of the first of a new generation of on-line betting companies offering a new angle on betting and aimed at a growing younger market sector.

Buzzbet wanted on-line betting to be seen as exciting, fresh, sexy and modern, and an alternative to traditional high street models. Development of the new brand involved setting up operational material for all its businesses, creating a brand guidelines document and to consider the application of the new brand on a variety of on and off-line material.